Dr. Martens 90’s Archival Footwear Pop-Up
At the brand’s SoHo store (148 Spring Street), Dr. Martens launched its Buzz shoe collection on February 6th with the ‘Buzz Bus’ activation, drawing a crowd of local fans, many of whom were already sporting the brand’s signature styles, eager to learn about the newest additions to the footwear lineup.
The activation featured “three interactive outdoor stations: a showcase of the Buzz shoe collection, a vibrant photo wall for visitors to capture moments, and a coffee truck that offered drinks inspired by the distinct styles of the Buzz shoes.” Additionally, VIP guests received “complimentary pairs of Buzz shoes along with charm packs, which allowed them to customize their shoe laces.” By bringing the brand’s most recent release into a tangible, immersive environment.
0 Comments